Google Ads Specialist (Remote)
We are looking for a highly motivated and self-driven Google Ads Expert. This role is entirely remote, and you will play a pivotal role in driving online advertising campaigns to optimize visibility, engagement, and conversions for our clients’ businesses. Your deep understanding of Google Ads platform mechanics, digital marketing strategies, and data analytics will be essential in devising and implementing effective campaigns. You’ll collaborate closely with the team to deliver targeted messaging to the right audience and achieve measurable business objectives.
About Four Leaves Digital
We are a full-stack boutique digital marketing agency founded in Singapore, serving clients globally who are mainly in the hospitality industry. From performance marketing and website development to strategic consulting, we offer tailored solutions that bring tangible value to businesses. Our pride lies in delivering honest, impactful strategies for lasting success.
Responsibilities
- Campaign Strategy: Develop and execute Google Ads strategies aligned with client objectives.
- Keyword Research: Identify impactful keywords through comprehensive research to boost click-through rates.
- Ad Creation: Craft compelling ad copies in adherence to best practices and guidelines.
- Bid Management: Optimize bidding strategies to enhance ROI and lower CPC.
- A/B Testing: Implement A/B tests to drive continuous performance improvements.
- Quality Score Enhancement: Improve Quality Scores by aligning keywords, ad copies, and landing pages.
- Landing Page Optimization: Collaborate on creating user-friendly landing pages to boost conversions.
- Insightful Analytics: Monitor, analyze campaign data, and offer analytics that guide actionable insights.
- Remarketing: Create strategies for effective retargeting of potential customers.
- Creating & Implementing Tracking Codes: Develop and implement tracking codes on websites and Google Tag Manager for precise campaign measurement.
- Reporting and KPIs: Generate comprehensive reports on campaign performance, KPI achievements, and key metrics.
- Stay Current: Remain updated on industry trends and algorithmic changes.
Qualifications
- High motivation and self-driven work ethic.
- Google Ads certification with proven campaign management expertise.
- Minimum of 2 years' experience in a similar role.
- Proficiency in Google Analytics & Google Tag Manager.
- Strong analytical skills for data-driven decision-making.
- Team player with excellent collaboration skills.
- Experience within hospitality, such as restaurants and nightlife, is an added bonus.
- Stay updated with industry trends and algorithm changes.
- Excellent project management abilities.
*The role is entirely remote, however may be required to meet for an in-person interview and Monthly/Quarterly performance reviews if located nearby. Transportation expenses will be compensated accordingly.
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